Andrea Bradshaw, Brightstar EVP
After delivering millions of handsets and accessories every year, Brightstar Corp. says they’ve learned a few things about why packaging works - or doesn’t. Which is why they created Brightstar’s Total Package division to deliver creative packaging and merchandising for manufacturers, operators, retailers and agents.
According to Brightstar EVP, Andrea Bradshaw, (pictured) the trend in packaging is green. “Sustainability, recycling, reducing supply chain costs all have become extremely important to retailers and consumers alike. Yet, prepaid and accessory packaging has been dominated by excessive and environmentally unfriendly materials.
“At Brightstar, we’ve introduced a new packaging concept that reduces plastic content by 60 percent and packaging volume by 30 percent over traditional clamshell packages. The smaller packaging allows us to ship twice as many products using the same amount of truck space, resulting in lower transportation costs, fewer fuel emissions, and less required inventory space.” Green packaging is also less susceptible to scratching, which keeps the product more presentable on the shelf.
“In accessory packaging,” says Bradshaw, “it’s all about trial. Consumers want to be able to touch the carry case before they buy it or plug in their handset to a charger adapter to ensure it will fit.” To learn more call 877-7BRIGHT.