DEBUTS WHISPERTALK™, A BLUETOOTH® HEADSET FEATURING HUSHALERT™ LOUDNESS MODULATION TECHNOLOGY
By: Michelle James
Mizco celebrates their 20th anniversary year by continuing to enthusiastically create and manufacture innovative mobile phone accessories, power supply solutions, and travel related products. As evidence of Mizco’s commitment to innovation they are redefining the parameters of Bluetooth® headset performance and value with the introduction of its Cellular Innovations WhisperTalk™, the world’s first Bluetooth headset that features a cutting-edge loudness modulation technology called HushAlert™. The technology is being licensed on an exclusive worldwide basis from Q Talk, Inc. Mizco debuted the breakthrough Bluetooth headset at CTIA 2010 in Booth #6119 in the South Hall of the Las Vegas Convention Center.
“The markets we serve demand and deserve innovation,” explained Albert Mizrahi, President & Chief Executive Officer of Mizco International. “For 20 years we have met the needs of our customers by developing and bringing to market the industry’s most complete line of high 
performance, full featured, affordably priced wireless mobile phone headsets and accessories, as well as power solutions for imaging products and iPhones, and gift accessories that enhance every type of mobile and imaging product. To date, our customers have known us primarily for the brands Cellular Innovations, DigiPower, and iEssentials. Beginning this year, we are going to tell our customers a little more about the company that stands behind these great brands and the plans we have for the future.”
With the launch of Whisper Talk, retailers can engage in a refreshing new conversation about Bluetooth headset quality with their discerning customers. “The introduction of WhisperTalk raises the bar for all Bluetooth headset suppliers to a level that will be hard to reach for some time,” asserted Albert Mizrahi, President & Chief Executive Officer of Mizco International. “As the exclusive worldwide Bluetooth headset manufacturer licensee of Q Talk’s HushAlert technology, we now offer dealers and consumers a significant advance in performance value that will immediately translate into higher profits for our retail partners.”
Available for delivery in April under the Cellular Innovations brand name at a suggested retail price of $79.95, the HushAlert-enabled WhisperTalk headset is designed to address the specific problem of speaking too loudly on mobile phones when users are in close proximity to other people. With HushAlert, WhisperTalk headset owners have the ability to control the level of their speech, enabling them to make calls in situations they may not have felt comfortable in before. Q Talk’s HushAlert technology continuously monitors the speech level of the user through pre-set threshold levels. If the user’s speech exceeds these levels, the system provides the user with visual, audio, or tactile feedback alerting them to the fact they are speaking too loudly. The threshold levels are fully customizable by each user.
“As cellular communication has become more and more commonplace, the issue of loudness has become a major social concern,” Anand Katragadda, President of Q Talk, Inc., emphasized today. “The fact of the matter is that when people become engaged in communication they tend to become animated, and as their animation grows so too does the loudness of their voice. For some bystanders this is an amusement, but for the vast majority of people this is nothing less than a growing annoyance. Our licensing agreement with Mizco will help address this growing social issue.”
As companion to the configurable HushAlert software, the Cellular Innovations WhisperTalk Bluetooth V2.1 headset also features multi-pairing up to five devices, voice activated calling, last number redial, mute, answer/end call, call reject, call transfer between handset and headset and volume adjustment. The headset also includes extreme echo and noise cancellation, dual microphones with audio speaker booster, talk time of up to 10 hours, standby time of up to 200 hours, and an operating range of 33-feet. The FCC, CE and UL approved headset is powered by a rechargeable Lithium Polymer battery.
In addition to the CTIA Show debut of WhisperTalk, Mizco is also taking wireless dealer in-store merchandising to a whole new level of sales effectiveness with the debut of its new Cellular Innovations Direct Dealer Series of premium car and travel chargers.
Available for immediate delivery the Direct Dealer Series offers a full line of premium chargers in packaging designed to match each carrier’s colors. The easy-to-identify and understand packaging design also includes complete compatibility information - and an innovative “Try Me” connector feature that allows consumers to attach their phone to ensure they are buying the right model! Models are available for AT&T, Sprint, Metro PCS, T-Mobile, Verizon, and Cricket.
Indeed, according to Mizrahi, the next 20 years are going to be even more focused on bringing cutting edge products and programs to its dealer base. “Our goal is to strengthen our position as the ‘one stop’ source for every cellular, power, and mobile accessory product that delivers true performance value and high margins at a complete line of suggested retail price points. And we are going to back up these products and programs with best-in-class merchandising solutions and customer support.”
“And that’s just the start of our 2010 new product program,” Mizrahi promised. “2010 is going to be the biggest year yet in the dynamic two decade history of this great company. To dealers who have been our partners for years, and prospects who are just now coming to know our product offerings, I promise one thing: you haven’t seen anything yet. Our very best is yet to come!”
Mizco offers more than 1,000 products enriched with technology, design, and performance features. Their sales and customer support team stands ready 24/7 to support their dealer partners and offers a full range of merchandising programs including free-standing floor displays for an interactive “self-serve” customer experience at point of sale.
For more information about any of Mizco International’s innovative products visit them at www.mizco.com or reach their sales team at 800.266.4026.