WDM Magazine

Wireless retail excellence today includes quality repair services. Just a few short years ago, it was nearly impossible to find somewhere to repair your broken cell phone, or any other wireless device for that matter. Consumers had little choice except to buy a new device. Then, a company called CPR®, Cell Phone Repair Franchise Systems, Inc. established a franchise model launching across the United States to fill this need at retail with a new business model.

With the enormous penetration rate of every person in the US owning at least one device, it is assured we all have something in need of repair right now. Where do your customers take their broken wireless devices?

CPR has been in business since 1995, repairing phones even when the only option for repairing your phone was directly with the manufacturer. With the expansion of their retail franchise locations they are becoming a widely known and respected repair brand in the wireless industry. According to Jeremy Kwaterski, founder of Cell Phone Repair Franchise Systems, Inc., “At CPR, we offer a turnkey business solution complete with extensive training and investment opportunities to purchase your very own franchise.”

When discussing how the demand for wireless device repair is trending, Jeremy Kwaterski adds, “Taking a look back in history, automotive repair grew rapidly at a time when the number of cars being manufactured continued to increase. With the growth rate of the mobile phone industry, handheld wireless devices needing repair seem to be on a parallel path as the automotive industry. While the demand is growing for repairs, proportionately there are a very small number of quality authorized repair centers available to consumers. Repair solutions are still in its infancy in the wireless retail industry.” CPR is emerging as a new and robust service business filling the gap in wireless device repair.

CPR has made a strong name for itself already having more than 30 stores operating in the US, Canada and the Caribbean. CPR shops offer while-you-wait repairs on mobile phones, iPods, handheld and console video game devices, GPS units and laptops for consumers. Their expert repair technicians give a high level of individual attention to each service repair, which is sometimes hard to find in a larger repair center setting. Reportedly, the average time a customer spends waiting on a repair in a CPR showroom is less than 30 minutes.

Owning a Cell Phone Repair Shop

CPR is more than a franchise. It is a partnership, where they provide Cell Phone Repair storeowners with the tools, training, and advice to ensure each repair center has a formula for success. The support continues beyond the store opening and is ongoing with live technical support and updated training, the key success factors of the CPR culture.

Once a new store is up and running the CPR team stays connected with site visits and telephone consultation by field staff and supervisors. They continue to offer operational support including frequent updates about repair issues, product repair trends, and overall guidance. So while CPR franchisees may be in business for themselves, they can count on the CPR team to be nearby for support. A repair center franchise is another option wireless dealers may consider to satisfy the growing demand for wireless device repair at retail.

http://www.cellphonerepair.net

Benefits of becoming a CPR franchisee

Assistance with site selection
Design, layout of equipment and full specification
Designation of approved suppliers
Compete marketing program at ‘Grand Opening’
Complete training program guide for smooth store operations
Certification for repairing all makes and models of product
Assistance with store design
Quality control
Complete inventory management procedures
Assistance in management and personnel hiring
Public relations, advertising, marketing programs and promotions

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