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Wireless-Dedicated Division at CEA Reaches Out to the Indirect Wireless Retailer by Sondra Sneed
The Consumer Electronics Association (CEA) may be well known for its award-winning role as producers of the annual Consumer Electronics Show (CES), but they also have a dedicated wireless division that some may have overlooked. Indirect wireless retailers may not realize that membership to CEA provides “members-only” access to a wide array of independent wireless retail-focused services and education, as well as an entree to CEA’s noted global influence. The association’s Wireless Communications Division (WCD) was created with a single purpose and its directive is “to promote the values of the wireless industry and to grow the professionalism and longevity of the indirect channel with the support and advocacy of the entire supply chain,” says its charter.
CEA also produces the resources that are made available to its members, which come in the way of wireless retailer training through their CEknowhow.com service. They also provide materials to make you a smarter marketer, a product specialist, an informed customer service rep, and a well-mannered mobile user.
Membership in CEA can unite your company with more than 2,200 companies within the U.S. consumer technology industry. CEA members tap into valuable and innovative resources like exclusive information and “unparalleled” market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry.
CEA promotes and advances members’ needs and interests. Investment in the Consumer Electronics Association strengthens a members own business future as well. And yet in the grand scheme, membership also helps ensure technology’s future as a whole.
CEA resources available to wireless dealers include:
Online retailer training through CEknowhow.com
Market data and consumer research
Winning at Wireless Retail Guide, Version II
Wireless Product Specialist Study Guide
Wireless Etiquette Guide for consumers
Camera Phone Code of Conduct
You can also download a free copy of the guide book
Winning at Wireless Retail: http://www.CE.org/winningatwireless
Join CEA in Vegas this January
2009 International CES
Las Vegas, NV
January 8-11, 2009
FREE CES Conference Sessions:
Friday, Jan. 9
“Best in Class Wireless Retailer: How to Create the Dream Wireless Retail Experience for Your Customer”
“The Wireless Retail Landscape in Five Years: What It Will Take To Compete”
“Now Featuring: Your Ticket to Increasing Profit Margins Through Non-Traditional Accessories Sales”