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Demographic studies support all the attention that U.S.-based telecommunications give to North and South Americans. However, there is another ethnic market with substantial presence here. “According to data by the U.S. Census Bureau, Chinese (both Mandarin and Cantonese) is the second-most common foreign language spoken by those living on U.S. soil,” writes journalist, John Fetto, for American Demogarphics (Feb 2003). The article estimates that number equals roughly two million. However it does not include the unreported numbers of immigrants, students, and business traders with strong ties to China. Moreover, census figures reveal that China currently sends more immigrants to the United States than any other country besides Mexico.
Given the eyebrow raising statistics of an underserved market, it’s no wonder some enterprising genius would fill the void. Enter Red Pocket Mobile. Red Pocket Mobile was founded to bridge the telecommunications gap for Chinese speaking people residing in the U.S. - and in the process, has been discovered by ethnic communities with roots as diverse as the Philippines, India, Ukraine and even Latin America.
Established in 2005 and launched in 2006. Red Pocket Mobile is one of the last approved GSM MVNOs. Red Pocket reaches out to its target subscribers not only with free international long distance calls, ("Asia is a local call” proclaims the company website http://www.redpocketmobile.com), but is the first U.S. telecom operator with Chinese language characters and customer service agents who speak Asian languages.
Joshua Gordon, Red Pocket COO, says, “Originally established to serve the Asian American - and specifically the Chinese American market - our market scope has grown organically as dealers in other ethnic neighborhoods have recognized Red Pocket’s extraordinary value proposition. Building a trusted MVNO brand means that we will be able continue to serve our original customers while expanding our marketing efforts to make our newest customer feel just as welcome.”
The company was established through a partnership of domestic and Asian international telecommunications companies that saw an obvious hole in then-existing wireless service offerings.
The name Red Pocket Mobile derives its moniker from a centuries-old Chinese tradition of handing out hongbao, red pockets or packets of lucky money. This tradition of giving money in red - Asia’s lucky color - envelopes on marked occasions, suits the company’s mission quite well. As a wireless operator who offers its customers so many fantastic features, Red Pocket Mobile is clearly staying true to its namesake and sharing the good fortune with ethnic communities across the United States.
New dealers may apply on line or call 1-888-993-3888
www.redpocketmobile.com