MOBO USA Corp., a company specializing in mobile accessories, says that it is the first company working in the South American market to truly realize the potential for mobile accessories. The lack of quality accessory providers - in the Mexican market specifically - drove them to establish the company in 2003, in Mexico.
A year later, it expanded its business and opened another company in the US, which started serving the North American and Latin American market. Today, MOBO USA Corp. has offices in US, Mexico, Hong Kong, India, Colombia, Venezuela, Brazil, Panama, and Argentina. The company wants to serve the mobile world with differentiated, high quality products.
Though mobile cases are their core business, MOBO USA Corp. offers a wide range of mobile accessories: antennas, batteries, cases, chargers, charms, displays, holsters, holders, housing, hands free, straps, crystal stickers and many more. According to MOBO USA Corp.’s, Marcelo Barniquel, “the company brought quality and design to satisfy a different segment of the market.” To that end, the company partnered with a China-based manufacturer to produce their products exclusively and they manage quality control and supply directly. They have invested in ample inventories for timely and consistent supply to the consumer.
MOBO USA Corp. carries licensed products such as Disney and Warner Brothers, and takes immense pride in excellent quality, customer service, and in the variety of products that it offers. Barniquel says, “We were successful in manufacturing a product acceptable to Disney and Warner Brothers.” MOBO USA Corp. also has an ISO certification. This, the company believes, is what differentiates their accessories line from other product makers working in their market. Their most active markets are USA, Mexico and Brazil. They are working towards setting up a strong presence in specific markets, both in Latin America and North America. “Our offices in these centers will customize offers to suit local needs. We also plan to utilize our distribution channel for introducing brand new products oriented to the technology market.”
Marcelo Barniquel says that it is important to understand consumer habits and purchasing power to determine which product will sell best in one country and which one in another. He recognizes the need for developing products that suit the needs of the local market. He also believes that the way wireless and the mobile markets are growing MOBO USA Corp. will reach maturity in ten years. The company is striving to become an undisputable, world-market leader. “We believe that we can become the world leader in mobile accessories solutions.”